How Can Technology Fix the Rift and Rivalry.
A business could seriously suffer if the marketing and sales teams do not get on. It’s quite common for marketing and sales departments to have differences in regards to business. Over half of marketers are not happy with the level of communication between teams and over half of the sales team are equally not okay with the support from the marketing team. The business could extremely hurt if the groups do not get together. There are several office-based activities that could be implemented to curb this. Technology should be considered.
Communicate and Join forces better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. If there is no communication between the teams, working together becomes a concern. It might be as simple as slack station, it might be more structured and take the form of morning meetings every day in order to keep track of what is happening in the company. The two teams will need to cooperate with each other better since both depend on each other. Marketing teams have all the content that sales team need to close leads. On the other hand, sales team have all the valuable insight into customer issues. If they collaborate on creating content, they are able to produce helpful assets for customers. Using collaborative project management software packages may be helpful.
Have an agreed SLA.
An agency level agreement is a good place to begin because both marketing and sales need to know of where they stand and what the expectations of the other are. It requires to be clearly outlined, reviewed, traced and measured. Your team should outline everything from buyer personas and lead definitions to end goals and hand-offs.
Build a consistent Buyer journey.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to Produce a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You need a single source of truth between the sections to prevent unnecessary confusions. This is the area where integration platforms come in. Attempting celigo-the intelligent cloud integration system as service will enable you to attract Together separate programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.
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